That’s crucial for Apple’s future, as the company combats sluggish phone sales with aggressive growth in its services division. By portioning out its music, television and podcast offerings into three separate platforms, Apple will pointedly draw attention to itself as a multifaceted entertainment services provider, no longer as a hardware company that happens to sell entertainment through one of its many apps.
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The platform eventually expanded to include podcasts and TV shows in 2005 and movies in 2006, and eventually hosted the Genius algorithm that could build playlists based on users’ tastes. Apple originally marketed the platform as a tool for burning custom mixes onto CDs, and then as a playlist organizer for the then newly released iPod. Apple Is Finally Ditching iTunes “Debuting in 2001, iTunes had its heyday in the 2000s as a virtual jukebox in which people could store their 99-cent MP3 purchases from the online Music Store.